Keyword research allows you to name things which
can impact the search optimization of your website.

This is an opportunity to use a keyword rich filename. This is one everyone
can handle.

DIV IDs, DIV CLASSES, file names and ALT text are all opportunities to use keyword rich phrases on your website.

What should you type in the
Google AdWords: Keyword
Tool?

Try something general.
For this project, try searching:
child care
childcare
day care
daycare
Look in the
Global Monthly Search Volume
column and you will find
numbers like this:
child care 2,740,000
daycare 1,500,000
day care 1,220,000
childcare 1,000,000
What decision can you make
about the best filename to
use?

SEO Tools

Google Trends

For a broad look at search query data,
enter up to five search terms to see relative popularity
over time. www.google.com/trends More on pg. 37.
Google AdWords: Keyword Tool - Keyword tool for
generating ideas and estimating monthly search volume
for the most popular keyword phrases.
How to find this? Google “Keyword Tool”.

Insights for Search

A deeper dive into search query
data for marketers and power users. Create your own
lists of “most popular” and “fastest rising” queries for
different geographic regions over time and by topic.

Hot Trends

The top 100 fastest-rising search queries
right now (U.S. only). Updates throughout the day.

Webmaster Tools

Google Webmaster Tools provides
you with detailed reports about your pages’ visibility
on Google.

Google Analytics

Learn more about where your
visitors come from and how they interact with your
site.