Logo Design Denver Colorado

It starts when your business or your brand is born. Like naming a newborn baby, naming your business and your brands are important steps at the beginning of life. An identity includes the literal words of the name plus the logo or graphical icons you choose to represent the words. The words you choose are important because people will make buying decisions based on the words you choose. Likewise, the shapes, colors and fonts that you choose are important because they communicate the subtle personality which your business and brands are really communicating.

Branding Development
Developing your brand implies a level of quality people expect from your product or service. Developing your brand leads to increased sales when people compare your brand favorably with other brands in the marketplace. Good brands sell more products and services and companies can charge more than other products and services in their category.

Logo development is part of a company’s visual identity, the visual and verbal expression of a brand, group, or company. A logo should communicate a clear and consistent identity. There are many types of logos. A wordmark or logotype is the name spelled out in type or lettering. A lettermark is the initials of the company or brand name. A symbol mark is an abstract pictogram that may or may not represent the company or brand. A combination mark is a combination of words and symbols.

A logo is a specific expression of words, such as a name or a product, service, or the company name. A visual identity includes the logo on letterhead, business cards, packaging, advertising, and websites, just to name a few of the possible applications.

When a person sees a logo they should be able to recognize and identify the brand, company, product, group or cause for which the logo was created. A logo must have a style that represents the brand in an appropriate manner. By style we mean the character, manner or appearance of the logo. Style communicates feelings using type, shapes and symbols to express the spirit or personality of the company. Good logos should stand up over time and not become quickly outdated. A logo should have impact, be pleasing to the eye, and be designed with sound elements and principles of graphic design.

Questions: How are logos the same for websites as other media such as magazine, newspaper, television, or business cards? How should logos be prepared for the web i.e. how do logos for the web differ from other media?